When you look at an image, you’re actually noticing the periphery, not the center. Yet many website designers place the most important information in the middle of the page.

Behavioral psychologist Susan Weinschenk has a long list of such phenomena. In this video from L2’s recent Consumer Behavior clinic, she makes a persuasive case that product designers should pay attention to the psychology of vision.

“We have this impression that your eyes see something and it goes into your brain. It’s not like that,” Weinschenk says in the video.


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