Losers: FedEx and UPS. Their costs are rising faster than the U.S. inflation rate, motivating Amazon to take shipping into its own hands with Flex, an Uber-style delivery service.

Winner: watch brands featured in movies. Hamilton’s site traffic hit a two-year high when the brand’s BeLOWZERO watch was featured in The Martian. Similarly, Omega – James Bond’s official watch – got a huge Facebook boost from Spectre. 

Another winner: Venmo, which consumers can now use to make in-app purchases. Heavy use by millennials helped Venmo achieve annual growth of more than 200%, although razor-thin margins raise questions about its profitability.

Yet another winner: Cities.  Most of the global population now lives in urban areas, which account for 80% of economic output.


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