A winner: American Eagle’s Aerie, which has capitalized on the body-positivity trend. After the company vowed to stop Photoshopping models, sales surged by 20% in 2015.
Another winner: The North Face, whose investments in guided selling earned it the #2 spot in L2’s Digital IQ Index: Activewear. Last year the site launched a feature helping consumers discover products based on a series of questions and answers; early tests registered a 60% click-through rate.
Yet another winner: Amazon’s reputation. Despite the bad press regarding conditions in the company’s corporate offices and warehouses, a new survey finds that Americans consider it the most reputable company in the country, for the third year in a row.
A final winner: those who check Twitter after a few drinks. An algorithm can now tell if you are drunk tweeting. Public health officials hope it can help prevent the 75,000 alcohol-related deaths each year in the U.S.
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