A continued winner: Netflix. After gaining six million new members in Q4, the site has more streaming members than the population of the U.K.
Another winner: NYX. The savvy Beauty brand not only integrates user-generated content onto its site, but is bringing it into stores, letting customers scan items to reveal associated UGC.
A winner: U.S. universities – but only a select few. While educational institutions are raking in more donations than ever before, just 20 schools brought in the bulk of those dollars.