A big winner: messaging. Three of four smartphone owners used a mobile messaging app at least once a month last year, and the apps aren’t only for communication; they’re used for everything from shopping to hailing taxis, especially in Asia.

Winners on Snapchat: brands that keep it casual. L2 research indicates that the winning formula is breezy and authentic, a departure from the professionally edited content that wins on Instagram.

Your heart is a winner, but your reproductive organs are losers. The heart and brain receive more VC funding than any other body parts, while the reproductive system garners comparatively few investments.

Inspiring winners: centenarians, the fastest-growing demographic in the world. We share some life advice from some who have made it to 100.


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