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Three years ago Mr. Bags was studying international relations at Columbia University; now you can see him in the front row of runway shows for brands like Hermes, Dior and Louis Vuitton, in ads for brands like Fendi and Jaguar, or hanging out with Victoria’s Secret supermodels. He’s amassed over four million followers across social media platforms and has done handbag collaborations with luxury brands including Dior, Louis Vuitton, Givenchy, Burberry, and Chloe. Luxury brands know him for his ability to move bags fast—for his recent collaboration with Tod’s, 3 million RMB worth of bags sold out in seven minutes. Today, he talks with Scott about bags, influence, and social media.

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