A loser: companies that actually own stuff. Top brands like Alibaba, Uber, Visa, and Four Seasons are not saddled with inventory or real estate – proving that the greatest asset in a digital age is human capital.
A winner: Valentino, one of the fastest-growing luxury brands in the world thanks to its social strategy. The brand garners more interactions than Instagram leader Michael Kors, even though Michael Kors generates twice as much engagement per post. The lesson here for brands? Post more – at least, while Instagram offers 100% organic reach.
A loser: department stores. Nordstrom, Macy’s, JCPenney, and Walmart are all having a tough year, with both stock prices and foot traffic falling. The culprit is Amazon, which continues to rocket ahead.