Loser: Mode Media, which imploded last week – three years after being valued at $1 billion. The online publisher’s collapse speaks to the difficulties niche media platforms face.
Loser: Google. Despite owning a massive head start in messaging, the tech giant squandered that lead and is now trying to play catch-up with third-party app Allo.
Winner: KIND, the fastest-growing brand in L2’s Digital IQ Index:Food. The snack bars are bestsellers on Amazon, testifying to KIND’s strategy of focusing on e-tailers alongside traditional grocery stores.
Loser: Facebook. The company overestimated video viewing time by 60-80%, motivating brands to rethink their investments in video advertising.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List