In this episode of Winners & Losers in a Digital Age, Scott Galloway speaks about the Apple Watch, Big Box brands, German Beauty and Personal Care retailers, and alcohol consumption in the U.S.

Apple Watch is predicted to have $13.5 billion in sales in the first year of its existence, making it the largest watch company in the world.

Big Box brands have found Amazon’s Achilles heel (astronomical shipping costs), and are using stores to fight back. See L2’s Digital IQ Index: Big Box for more.

German retailers of Personal Care and Beauty products are this week’s losers. They have not invested in digital and left the field wide open for Amazon, which accounts for 26.5% of retail e-commerce in Germany. More in L2’s Digital IQ Index: Personal Care | Germany.

French department stores have not invested in digital either. Le Bon Marché and Printemps are some of the most challenged. See more in L2’s Digital IQ Index: Department Stores.

New data from the National Institute of Alcohol Abuse and Alcoholism says the top decile of American drinkers have 73 drinks a week, more than 10 a day.

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