In this episode of Winners & Losers in a Digital Age, Scott Galloway names Linkedin an overlooked winner due to its skyrocketing user-base and revenue. In fact, 24% of brands tracked by L2 advertise on Linkedin whereas just 23% advertise on Twitter.
Korea is a winner because of outsized influence on societal and consumer trends in Asia. Early broadband initiatives have made Korea’s residents one of the most digitally savvy, and Seoul is hub of luxury sales. All reasons for brands to move headquarters and resources to Seoul in the next few years.
Once disruptors, Online Travel Agencies (OTAs) are losing to another disruptor: Airbnb. Small hotels are opting to list on Airbnb in exchange for 3% of their booking revenue, which is a steal compared to the upwards of 25% of gross revenue grabbed by OTAs.
Burberry lost its top spot in L2’s Digital IQ Index: Fashion, released this week. A reigning Genius who topped the Index for three consecutive years, Burberry’s rank dropped to sixth place due to aging site infrastructure that handicap mobile checkout and product pages.
But biggest winner this week was Grumpy Cat, who earns more than Giselle Bündchen, Neymar, Tom Brady, Rafael Nadal, and Tom Cruise. More this week’s episode of Winners & Losers.