Touchless customer service is finally here, and is likely to be one of the biggest trends of 2015 as consumers seek an interaction-free bright blue path to the product. Coca-Cola has ended voicemails in the organization and the three Starwood-owned Genius brands in L2’s Digital IQ Index: Prestige Hotels allow guests to check-in and checkout on their mobile phone.

Google is a loser this week, due to a Business Insider article pointing out how revenues for the biggest technology company of the past 50 years are flatlining. Evidence lies in its ad prices and failed wearable prophylactic.

L2’s 2014 Intelligence Report: Omnichannel recognizes a rush to the middle as online-only brands realize the necessity of physical stores and vice versa. Warby Parker, a retailer with online roots who is expanding its brick-and-mortar footprint, is winning that rush. Its stores generate more sales per square foot than any other retailer except Apple.

Vodka drinkers also won as President Vladimir Putin ordered a 16% price decrease on the beverage in Russia. Find out why in this episode of Winners & Losers in a Digital Age.

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