Yoox Group confirmed today that it is in talks to buy U.K.-based online retailer Net-a-Porter. Both brands had relatively high scores in L2’s 2015 Digital IQ Index: Department Stores, and displayed global competence where few brands have succeeded. (Yoox was ranked 16th and Average among 56 brands , while Net-a-Porter was Gifted and 13th.)

E-commerce is an opportunity for department stores to capitalize on their globally recognized iconic names, and 52% are targeting shoppers outside of their home markets. However, few department store are building regional and customized site services for international shoppers. Yoox is in the minority (38%) of Department Stores brands that enable site navigation in multiple languages, and automatically tailors FAQ page languages and customer service contacts to the user’s selected country.

department-stores-2014-international-shopper-site-features

Furthermore, Yoox was one of six Index brands (in addition to John Lewis, Intermix, Lane Crawford, Liberty, and Marks & Spencer) to offer free international shipping during the study period.

department-stores-2014-international-shipping-destinations

Net-a-Porter is a dominant force in international search, with the most visibility on Google across the U.S., U.K. and France.

department-stores-2014-luxury-brand-term-search-visibility
Non-Member Excerpt
Membership Inquiries

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List