Display YoY Movement:
This visualization depicts data capture and personalization investments across 106 brand sites. Data capture includes the amount of data collected, newsletter and account signup tactics, and data use transparency. Personalization includes cross-selling tactics, account customization features, and guided selling tools.
View the 2017 Data & Targeting Report
Source: Gartner L2 Intelligence Report: Data & Targeting 2016–2017
Credits: Mike Froggatt, Lili Meng (data and research); Wright Rickman, Alice Heine (development); Aaron Bunge (design)