Data Tools

Food US 2017: Digital Share of Shelf

This visualization depicts the share of category navigation results owned by each brand on select e-tailers. Data includes 146 brands ranked in the L2 Digital IQ Index: Food 2017 as well as private label brands from each e-tailer.

  • Select Brand
    View by E-Tailer
    Key
    E-Tailers
    AmazonFresh
    Amazon Prime Now
    Amazon Prime Pantry
    FreshDirect
    Kroger
    Peapod
    Walmart Grocery
    Whole Foods
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Credits: William Duffy, Javier Rodriguez (data and research); Wright Rickman (development); Minh-Anh Nguyen (design and concept); Aaron Bunge (art direction).