Data Tools

Food US 2018: Digital Share of Shelf

This visualization depicts the share of organic search results owned by each brand on select e-tailers against category-specific terms. Data includes 139 brands ranked in the Gartner L2 Digital IQ Index: Food US 2018, as well as private label brands from each e-tailer.

  • Select Brand
    View by Category
    View by E-Tailer
    Key
    E-Tailers
    Amazon Prime Now
    Amazon Fresh
    Walmart Grocery
    Peapod
    Kroger
    Instacart: Albertsons
    Instacart: Whole Foods Market
Credits: Jacob Matthews, Aaron Rabinowe, Shagun Herur (data and research); Julia Kim, Wright Rickman (development); Minh-Anh Nguyen (design and concept).