Data Tools

Home Care US 2018: Digital Share of Shelf

This visualization depicts the share of first-page search results owned by each brand on select e-tailers. Data includes 74 brands ranked in the Gartner L2 Digital IQ Index: Home Care US 2018, and one private label brand on Walmart.

  • Select Brand
    View by E-Tailer
    Key
    E-Tailers
    Amazon
    Jet
    Target
    Walmart
Credits: Nicolas Bureau, Mark Fishman (data and research); Wright Rickman, Alice Heine (development); Minh-Anh Nguyen (design and concept); Aaron Bunge (art direction).