Google Hotels continues to innovate to compete with both hotel brands and online travel agencies (OTA) to become the one-stop-shop for travelers. Lower-priced hotels often capture large swaths of real estate on OTAs, but Gartner L2 analysis indicates that luxury brands have a fighting chance on Google Hotels. This data tool shows relative visibility for luxury brands on the Google Hotels platform for 30 popular U.S. and international destinations.

AccorHotels
Hilton Worldwide
Hyatt Hotels Corporation
IHG
Marriott International, Inc
Other Hotels

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Rank Brand
* Visibility Score
* Visibility Score: Hotel brand presence on first page of Google Hotel searches for city-specific keywords, average page rank, average rating, and number of reviews.
Brand 1
Brand 2
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North America

Europe

Asia

* Visibility Score: Hotel brand presence on first page of Google Hotel searches for city-specific keywords, average page rank, average rating, and number of reviews.
Credits: Michael Silverman, Mai-Hanh Nguyen (research), Minh-Anh Nguyen (design), Julia Kim (development)