Data Tools

Pet Care US 2018: Digital Share of Shelf

This visualization depicts the share of organic search results owned by each brand on select e-tailers against category-specific terms. Data includes 58 brands ranked in the Gartner L2 Digital IQ Index: Pet Care US 2018, as well as private label brands from Amazon and Chewy.

  • Select Brand
    View by Category
    View by E-Tailer
    Key
    E-Tailers
    Amazon
    Chewy
    Petco
    Petsmart
    Walmart
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Credits: Jacob Matthews (data and research); Julia Kim, Wright Rickman (development); Minh-Anh Nguyen (design and concept).