This visualization depicts the share of the top 60 unbranded search results owned by each brand on the mobile version of Tmall when the results are sorted by best-selling products. Data includes the 107 Index brands in the Gartner L2 Digital IQ Index: China CPG 2017 as well as emerging brands on Tmall. Data collected January – July 2017.

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Credits: Ariane Turley, Will Huguenin, Danielle Bailey (data and research); Wright Rickman (development); Minh-Anh Nguyen (design and concept); Aaron Bunge (art direction).