Data Tools

CPG China 2017: Tmall Share of Shelf

This visualization depicts the share of the top 60 unbranded search results owned by each brand on the mobile version of Tmall when the results are sorted by best-selling products. Data includes the 107 Index brands in the L2 Digital IQ Index: China CPG 2017 as well as emerging brands on Tmall. Data collected January – July 2017.

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Credits: Ariane Turley, Will Huguenin, Danielle Bailey (data and research); Wright Rickman (development); Minh-Anh Nguyen (design and concept); Aaron Bunge (art direction).