iSpot.tv is a leader in real-time TV ad data and analytics. The attention and conversion analytics company measures TV ad activity at scale and directly from 12+ million smart TV screens.
iSpot.tv’s real-time TV advertising data and insights help marketing leaders identify effective strategies and creatives, stay ahead of the competition, and advertise smarter for today’s fragmented, yet dynamic TV ecosystem.
- The proprietary platform measures TV ad impressions in a digital-like manner across linear, OTT, VOD and DVR environments and across all operators and zip codes.
- iSpot’s attention analytics measure viewer retention and tune-out while ads are playing on the screen.
- iSpot conversion analytics set the industry standard for TV attribution by directly connecting TV ad impressions with web, app and other 1st party data.
- The company’s dashboards, APIs and analytics are utilized by leading brands in every major industry, as well as by TV networks and agencies.