A pre-planning tool to help ensure brand safety by creating custom white lists for each individual brand's specific safety thresholds.

Trust Metrics reviews domains and apps for quality, safety, and fraud signals. Using a combination of machine learning tools and human analysis, Trust Metrics provides brands with the transparent insight they need to ensure high-quality media placement and performance. With these insights, Trust Metrics creates comprehensive custom networks for each brand’s unique criteria that can be applied to media planning, programmatic buying, delivery and measurement.