New York

July 15, 2014

Amazon NYC

At this L2 Research Briefing that took place on July 15, 2014 in New York City we highlighted the key findings from our Amazon Intelligence report. We examined how brands are investing and partnering with the retailer, and how the platform is changing the face of modern retail.

Table of Contents

00:00 - Introduction
02:23 - E-Commerce Ecosystem
04:39 - Online Share
06:49 - Retailers Responding
07:39 - Click and Collect
09:02 - Kroger
10:06 - Cheap Capital
11:20 - Focus on Fulfillment
12:56 - Boring is Sexy
14:52 - Amazon's New Products
16:36 - Atom Pipe
18:06 - L2 Amazon Intelligence Overview
19:31 - Who's Distributing?
25:22 - What's Available?
29:39 - Cleaning Up Gray Market
32:34 - Amazon Pantry
34:33 - First Baskets
35:36 - Pricing and Discounts
40:32 - Winning the Pricing Wars
46:27 - Ratings and Reviews
48:40 - Amazon Vine
51:54 - Thumbnails and Video
54:32 - Descriptions and Word Count
55:39 - Subscribe and Save
56:12 - Amazon Engine Optimization
58:21 - Conclusions
01:02:30 - Q&A

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