New York

March 07, 2019

China Beauty 2019

Join Gartner L2 Head of APAC Research Danielle Bailey for a briefing to review the ranking and key findings from our annual Digital IQ Index: China Beauty. The Index analyzes and benchmarks the digital competence of more than 80 global and local Beauty brands in China. The study assesses digital investments, features analysis of market trends, and highlights best in class case studies targeting this dynamic market.

An overview of the trends impacting the China Beauty market for the last year - includes product trends (eg male beauty), customer tastes, the rise of WeChat mini programs will be discussed.

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