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L2: Benchmarking Digital Performance
  • About

    • About

    • Gartner L2 Digital IQ Index

    • Amazon IQ Index

    • Category IQ Index

    • Sector Coverage

    • Client brands

  • Research

    • Published Research

    • Digital IQ Index Rankings

    • Graphs

    • Case Studies

    • Research Calendar

    • Data Collaborations

  • Events

    • Calendar

    • Past Events

    • Event Sponsorship

    • Speakers

  • Videos

    • Video Overview

    • Winners & Losers

    • Research

    • Events & Conferences

    • Conversations & Insights

    • Video Archive

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New York

February 16, 2017

Clicks and Mortar 2017

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L2’s Clicks and Mortar 2017 was a half-day clinic focused on retail innovation in which L2 researchers, scholars, and industry experts examined how deft retailers use digital as the connective tissue between their site, store, and the consumer.

Thought leaders included:
General Growth PropertiesSGSCO
  • Module 1

  • PDF downloads available to clients only

    Selling in an Omnichannel World

    Evan Neufeld

    VP, Intelligence Group

  • PDF downloads available to clients only

    Location-Based Mobile: Key to Omni-Channel Retail

    Lil Mohan

    Professor, Marketing / The University of Chicago Booth School of Business

  • PDF downloads available to clients only

    Winning at the Moment of Sale: Why the Rise of the Digital Shelf Changes the Consumer Path to Purchase

    Aidan Tracey

    CEO, Sgsco

  • Module 2

  • PDF downloads available to clients only

    Anticipatory Retail: How AI Will Transform the Customer Experience

    Emily Wengert

    Group VP User Experience / Huge

  • PDF downloads available to clients only

    Conversation - The Next Opportunities at Retail

    Sandeep Mathrani

    CEO, General Growth Properties

    Ken Allard

    CEO

  • PDF downloads available to clients only

    Who is Doing This Well

    Maureen Mullen

    Chief Strategy Officer and Co-Founder, Gartner L2

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