New-York Historical Society
170 Central Park West, NYC

L2 presents a half-day executive education program that will feature insights from top consumer behavior experts from across the country. Scott Galloway and academic thought leaders will delve into the theory behind what motivates consumers. The program will feature behavioral economic research on decision-making and the psychology of judgment.

Consumer Behavior

  • The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google


  • What Google Can Searches Teach Us About Consumer Behavior

    An analysis of our digital footprint reveals that much of what we think we know about ourselves is wrong. The reason is simple – we all lie. We lie to our doctors, in surveys, on social media, and to ourselves. However, we lie less when sitting in front of our keyboards searching for information online. Hailed as the heir to Freakonomics, Stephens-Davidowitz’s groundbreaking research explores the online data and Google searches we leave behind every day, and what it reveals about our hidden feelings, desires, motivations, and fears.

  • The Foodie Magician

    Puzzle your mind with the one-of-a-kind act of The Foodie Magician. Combining mentalism, magic, comedy and a love for food, Beckerman utilizes his charismatic personality to capture your attention and get you keep you guessing.

  • Break


    Attendees of the L2 Consumer Behavior Clinic 2017 will receive a complimentary copy of Scott Galloway’s first book, "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google." Professor Galloway will be available during the break for a meet and greet while guests enjoy coffee, tea, and an assortment of light snacks.

  • Cultural Zeitgeist 2018


    Brought to you by Iconoculture, L2’s sister organization focused on Consumers and Culture, this fast-paced, high-level look at US consumers and culture will illuminate the cultural themes and consumer sentiments poised to define the marketer’s challenge in the coming year.

  • What Happens When an Influencer Gets Too Big?

  • How Are Brands Meeting or Missing Consumer Demands?

    How can brands address evolving consumer expectations? From personalizing consumer experiences to connecting digital with physical stores, this session will provide a rapid-fire look at the requirements needed to satisfy shoppers.

  • TBD