New York

September 20, 2018

Content & Commerce 2018

As brands seek to expand digital channels of customer acquisition and distribution, e-commerce behemoths such as Amazon and Walmart loom large by controlling more than half of e-commerce in the US. Despite their dominance, these and other etailers are a valuable source of sales for multichannel brands. In this research briefing L2 will highlight findings from our Intelligence Report: Retailers and Marketplaces, providing insight into brand visibility across etailers and marketplaces, including best practices in retail merchandising and search.

The briefing will focus on etailer and marketplace strategies of non-DTC and mixed-distribution brands, particularly in activewear, beauty, consumer electronics, fashion, hair care, home care, personal care, pet care and watches & jewelry.

 

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