New York

April 12, 2018

Content & Commerce 2018: Bridging New Channels

The convergence of digital content and commerce is reshaping the retail industry. As marketers seek to acquire and retain customers, brands must ensure content is both value-adding and consistently employed across the various digital channels including direct-to-consumer sites, etailers, and marketplaces. In this research briefing L2 will highlight findings from our Intelligence Report: Content and Commerce, providing insight into the current state of investments and commerce integration, highlighting best practices to deploy content across multiple purchase channels

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