Theresa Lang Community and Student Center, The New School
55 West 13th Street, New York, NY 10011 US

The convergence of digital content and commerce is reshaping the retail industry. As marketers seek to acquire and retain customers, brands must ensure content is both value-adding and consistently employed across the various digital channels including direct-to-consumer sites, etailers, and marketplaces. In this research briefing L2 will highlight findings from our Intelligence Report: Content and Commerce, providing insight into the current state of investments and commerce integration, highlighting best practices to deploy content across multiple purchase channels