The convergence of digital content and commerce is reshaping the retail industry. Brands are evolving the customer experience and deepening relationships with consumers using lifestyle content to create meaning and context.   As marketers seek to acquire and retain customers via digital channels,  it is imperative to understand what content resonates, and ensure assets are consistently employed across direct-to-consumer channels. In this research briefing L2 will highlight findings from our Intelligence Report: Content and Commerce, providing insight into the  current state of  investments and commerce integration, highlighting best practices in how to develop content that offers a conversion-oriented purchase path.