The Graduate Center @ CUNY
365 Fifth Avenue, New York, NY 10016
This Gartner L2 breakfast briefing will review the approach and performance of brands on data capture, personalization and targeting in the wake of stricter privacy requirements and consumer demands for transparency. Gartner L2 will examine effective data collection and customization tactics on owned sites, as well as how best in class brands build targeted campaigns across digital marketing channels. Case studies of best practices and data from our 2019 Intelligence report will be shared.