October 05, 2016

Death of the Advertising Industrial Complex London

At this breakfast briefing, L2's Founder, Scott Galloway, will explain why brands can no longer rely on advertising to build and sustain their market share.

As consumers utilize new weapons of discovery and diligence such as Amazon, TripAdvisor and Google, brands equity no longer guarantees sales or loyalty. Scott will explore what this shift means for advertising and the implications for brands, marketing managers and media companies.

Find out what companies and business models are finding success in this new landscape and how to take advantage of new opportunities in increasingly fragmented consumer markets.

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