NYU Stern School of Business
40 West 4th Street, New York, NY 10012
Thought leaders included:
Thought leaders included:
The Gartner L2 Digital Leadership Academy is a two-day conference featuring tactical sessions for senior-level decision makers. Programs are led by globally recognized scholars and L2 research experts focused on business fundamentals and digital trends impacting organizations. L2 Members are encouraged to nominate promising digital leaders in their organization to attend the academy.
Day 1 Wednesday, July 25, 2018
Agility in the Digital Age
Option A: Conformity and the Enemies of Creativity
Putting more minds together can be a good way to develop creative solutions to problems, but group dynamics in the work place can inhibit this process. In this session, Professor Pettit will teach you how to address these issues and unleash your group's untapped creative potential.
Option B: Beauty Sector Briefing
101 on Cryptocurrencies
Option A: Maximizing ROI on Analytics Investments
Many organizations invest heavily in data analytics, yet struggle to realize a return on their investments. These firms suffer from a lack of both good data and technical skills, as well as a variety of structural issues. In this session, Professor Eggers will discuss three major impediments that hinder organizations from maximizing ROI on analytical investments and will explore the types of questions that analytics can and cannot answer, the implications of causality for strategic action, and the framework of a decision-centric organization.
Option B: Visual Literacy
Option A: Five Case Studies on Amazon Strategies
Option B: Localization
The Perfect Target Imperative
Products and services with the lofty goal of “appealing to everyone” risk losing market share as consumers have an increasing array of choices. Mass players are being forced to shift focus in their product development efforts, while smaller brands continue to build followings in categories from beer to hotels to TV. In this session, Professor Hennessy will discuss why it’s never been more important to be clear on who your target market is and will provide strategies to understand and market to a particular group of consumers.
Day 2 Thursday, July 26, 2018
Happiness and the Gorilla
Option A: Welcome to Optimism
Option B: Big Box & CPG Sector Briefing
Option A: Lessons on Voice
Option B: Quirky: The Remarkable Story of the Traits, Foibles and Genius of Breakthrough Innovators Who Changed the World
What makes some people so spectacularly innovative, producing triumph after triumph, often in fields in which they have no specialized training? In this session, leading innovation expert, Melissa A. Schilling, will delve deeply into the lives of Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs to identify the traits and experiences that led them to become serial breakthrough innovators—and might allow us to do the same.