September 12, 2017

FMCG: UK, FR & DE 2017

At this briefing, L2 will review the performance ranking and key findings from our Digital IQ Index® reports for Personal Care and Home Care brands in UK, France and Germany.

These reports benchmark the digital performance of 153 brands in these markets across 11 product sectors: Bath & Shower, Deodorant, Diapers/Nappies, Dishwashing, Feminine Care, Hair Care, Laundry, Oral Care, Shaving & Hair Removal, Skincare and Surface Cleaning. Each brand's capabilities are assessed across their website, e-commerce, digital marketing, social media and mobile.

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