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L2: Benchmarking Digital Performance
  • About

    • About

    • Gartner L2 Digital IQ Index

    • Amazon IQ Index

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New York

July 13 / July 14, 2016

L2/NYU Stern Digital Leadership Academy 2016

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The L2/NYU Stern Digital Leadership Academy, led by HBS, Tuck, Kellogg, McGill and NYU faculty and L2 researchers, is a two-day conference rooted in business fundamentals coupled with tactical sessions on digital topics.

Companies are encouraged to send individuals who have been identified as high-potential emerging leaders within their companies. 300+ participants from the world's iconic retail, beauty, CPG, OTC, luxury, big box brands with titles including but not limited to—VP’s, directors, senior managers and team leaders are encouraged to attend.

Topics include: Amazon The Disruptor, The Fragility of Market Leadership, Strategic Innovations, Digital Organization, The Laws of Globalization, Mobile, Entrepreneurship, Social Platforms, Competing in Asia, Video, Building and Measuring Brand Value, Leadership Stories, Business Strategy, Negotiations and Measuring Brand Value.

This is a member-only event.

Thought leaders included:
Accenture
  • Wednesday, July 13

  • Module 1

  • PDF downloads available to clients only

    Death of The Advertising Industrial Complex

    Scott Galloway

    Founder; Professor of Marketing, NYU Stern

  • PDF downloads available to clients only

    Strategy Matters

    Sonia Marciano

    Clinical Professor of Management and Organizations, NYU Stern

  • PDF downloads available to clients only

    Option A: Amazon The Destroyer

    Mabel McLean

    Group Director, Beauty

    Jon Gibs

    Chief Data Scientist

  • PDF downloads available to clients only

    Option B: The Fragility of Market Leadership

    Peter Golder

    Professor of Marketing / Tuck School of Business at Dartmouth

  • PDF downloads available to clients only

    The Future State of Personalization

    Jeriad Zoghby

    Managing Director & Global Head, Personalization & Media Optimization; Accenture Interactive

  • Module 2

  • PDF downloads available to clients only

    Strategic Innovation

    Corey Phelps

    Ph.D., Professor of Strategy, McGill University

  • PDF downloads available to clients only

    Competing in Asia—Opening the Walled Garden

    Joseph Foudy

    Clinical Associate Professor of Economics / NYU Stern

  • PDF downloads available to clients only

    Option A: Digital in China

    Danielle Bailey

    Head of APAC Research

    Jo Lu

    Director, APAC Client Strategy

  • PDF downloads available to clients only

    Option B: Negotiation

    Elizabeth Wolfe Morrison

    Vice Dean of Faculty, Professor of Management and Organizations, NYU Stern

  • PDF downloads available to clients only

    Option A: Digital = Mobile

    Claude de Jocas

    VP, Beauty

    Stephen Bradley

    Managing Director

  • PDF downloads available to clients only

    Option B: The Path to Omnichannel Excellence

    Lauren Kaufman Witten

    SVP, Retail

    Harrison Lewin

    Associate Director, Client Strategy

  • PDF downloads available to clients only

    Building and Measuring Brand Value

    Julie Hennessy

    Clinical Professor of Marketing, Kellogg School of Management, Northwestern University

  • Thursday, July 14

  • Module 1

  • PDF downloads available to clients only

    Strategy and Its Importance to High Growth Entrepreneurs

    Steven S. Rogers

    Senior Lecturer of Business Administration, Harvard Business School

  • PDF downloads available to clients only

    Option A: Straight to Video

    Taylor Malmsheimer

    Associate Director, Client Strategy

    Evan Neufeld

    VP, Intelligence Group

  • PDF downloads available to clients only

    Option B: The Future of Social

    Claude de Jocas

    VP, Beauty

    Giulia Prati

    Associate Director of Research, Beauty

  • PDF downloads available to clients only

    Option A: Leadership Stories

    R. Kabaliswaran

    Clinical Associate Professor of Management and Organizations, NYU Stern

  • PDF downloads available to clients only

    Option B: The Six Pack

    Dan Gode

    Clinical Associate Professor of Accounting, NYU Stern

  • PDF downloads available to clients only

    The Laws of Globalization

    Pankaj Ghemawat

    Global Professor of Management and Strategy, NYU Stern

  • PDF downloads available to clients only

    The Digital Organization

    Maureen Mullen

    Chief Strategy Officer and Co-Founder

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