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Wednesday, July 13
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Module 1
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PDF downloads available to clients only Death of The Advertising Industrial Complex
Scott Galloway
Founder; Professor of Marketing, NYU Stern
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PDF downloads available to clients only
Strategy Matters
Sonia Marciano
Clinical Professor of Management and Organizations, NYU Stern
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PDF downloads available to clients only
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PDF downloads available to clients only
Option B: The Fragility of Market Leadership
Peter Golder
Professor of Marketing / Tuck School of Business at Dartmouth
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PDF downloads available to clients only
The Future State of Personalization
Jeriad Zoghby
Managing Director & Global Head, Personalization & Media Optimization; Accenture Interactive
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Module 2
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PDF downloads available to clients only
Strategic Innovation
Corey Phelps
Ph.D., Professor of Strategy, McGill University
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PDF downloads available to clients only
Competing in Asia—Opening the Walled Garden
Joseph Foudy
Clinical Associate Professor of Economics / NYU Stern
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PDF downloads available to clients only
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PDF downloads available to clients only
Option B: Negotiation
Elizabeth Wolfe Morrison
Vice Dean of Faculty, Professor of Management and Organizations, NYU Stern
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PDF downloads available to clients only
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PDF downloads available to clients only
Option B: The Path to Omnichannel Excellence
Lauren Kaufman Witten
SVP, Retail
Harrison Lewin
Associate Director, Client Strategy
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PDF downloads available to clients only
Building and Measuring Brand Value
Julie Hennessy
Clinical Professor of Marketing, Kellogg School of Management, Northwestern University
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Thursday, July 14
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Module 1
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PDF downloads available to clients only
Strategy and Its Importance to High Growth Entrepreneurs
Steven S. Rogers
Senior Lecturer of Business Administration, Harvard Business School
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PDF downloads available to clients only
Option A: Straight to Video
Taylor Malmsheimer
Associate Director, Client Strategy
Evan Neufeld
VP, Intelligence Group
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PDF downloads available to clients only
Option B: The Future of Social
Claude de Jocas
VP, Beauty
Giulia Prati
Associate Director of Research, Beauty
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PDF downloads available to clients only
Option A: Leadership Stories
R. Kabaliswaran
Clinical Associate Professor of Management and Organizations, NYU Stern
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PDF downloads available to clients only
Option B: The Six Pack
Dan Gode
Clinical Associate Professor of Accounting, NYU Stern
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PDF downloads available to clients only
The Laws of Globalization
Pankaj Ghemawat
Global Professor of Management and Strategy, NYU Stern
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PDF downloads available to clients only
The Digital Organization
Maureen Mullen
Chief Strategy Officer and Co-Founder
New York
July 13 / July 14, 2016
L2/NYU Stern Digital Leadership Academy 2016
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The L2/NYU Stern Digital Leadership Academy, led by HBS, Tuck, Kellogg, McGill and NYU faculty and L2 researchers, is a two-day conference rooted in business fundamentals coupled with tactical sessions on digital topics.
Companies are encouraged to send individuals who have been identified as high-potential emerging leaders within their companies. 300+ participants from the world's iconic retail, beauty, CPG, OTC, luxury, big box brands with titles including but not limited to—VP’s, directors, senior managers and team leaders are encouraged to attend.
Topics include: Amazon The Disruptor, The Fragility of Market Leadership, Strategic Innovations, Digital Organization, The Laws of Globalization, Mobile, Entrepreneurship, Social Platforms, Competing in Asia, Video, Building and Measuring Brand Value, Leadership Stories, Business Strategy, Negotiations and Measuring Brand Value.
This is a member-only event.
Thought leaders included:
