The convergence of digital content and commerce is reshaping the retail industry. Brands are evolving the customer experience and deepening relationships with consumers using lifestyle content to create meaning and context. As marketers seek to acquire and retain customers via digital channels it is imperative to understand what content resonates and ensure assets are consistently employed across direct-to-consumer channels.
At this briefing, L2 will highlight findings from two of our Intelligence Reports: Content & Commerce and Localisation. Content & Commerce provides insight into the current state of investments and commerce integration, highlighting best practices in how to develop content that offers a conversion-oriented purchase path. Localisation examines how top global consumer brands have scaled their e-commerce offerings to local markets globally.