The Peninsula Hotel
19 Avenue Kléber, 75116 Paris, France

Mass-market brands with revenue of $1 to $20 billion struggle for digital survival. They have neither the agility of upstart brands nor the reach of the big guys. So how are they to reach their consumer base? In this session, you’ll learn: - How to dial up search efforts - Where to place an investment with retail partners - How best to compete on social media platforms and display advertising.