12th Knot, Mondrian Hotel
20 Upper Ground, South Bank, London SE1 9PD

Mass-market brands with revenue of $1 to $20 billion struggle for digital survival. They have neither the agility of upstart brands nor the reach of the big guys. So how are they to reach their consumer base? In this session, you’ll learn: - How to dial up search efforts - Where to place an investment with retail partners - How best to compete on social media platforms and display advertising.