April 25, 2018

Path to Purchase: Content, Commerce, and Omnichannel

In this research briefing, L2 will highlight both US and European insights from two recent Intelligence Reports: Content and Commerce 2018, and Omnichannel 2018. We will explore how brands are leveraging content and other site features to drive to purchase, both online and in-store.

L2 Intelligence Report: Content and Commerce provides insights into the current state of content investments and how brands are integrating these into paths to purchase. We will highlight best practices in the deployment of content across multiple purchase channels.

L2 Intelligence Report: Omnichannel identified how brands are using site features and digital marketing to drive consumers to brick-and-mortar channels and engage with them in-store. By examining a mix of email, mobile, and site-specific data, we will highlight which brands are leading the industry deliver a robust omnichannel shopping experience to their consumers.

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