At this briefing, L2 will review insights, case studies and brand rankings from our upcoming Retail Europe 2017 Digital IQ report. This study benchmarks the performance of 72 large format retailers in UK, FR, DE, IT and ES across supermarkets, hypermarkets, electronics, home improvement and pharmacy sectors. Each brand's performance is assessed across L2's four dimensions of digital: site and e-commerce, digital marketing, social media and mobile.
The briefing will also explore:
- the leading digital trends and innovations in these sectors
- highlight how manufacturers can optimise their products' merchandising and visibility on the e-tailer platforms
- identify the best-in-class implementations of omnichannel strategies across online and offline
- how retailers' digital marketing strategies offer opportunities for brands
Included in the presentation will be additional insights from L2's Department Stores 2017 Digital IQ report, including performance comparisons with the 20 European department store brands in this study.