November 01, 2016

Retail Europe 2016

Faced with the pressures of declining foot traffic, increased expectations from consumers and partners, and of course Amazon, retailers are being forced into using digital as a driver of growth. Watch the Research Briefing below as L2 reviews insights, case studies and brand rankings from our recent Digital IQ Index reports into Department Stores, Specialty Retail and Big Box Retail to highlight:

  • How to maximise returns on omnichannel fulfilment investments
  • How leading retailers use content and personalisation incentives to guide purchase decisions
  • How to best exploit the unique opportunities for scale across paid and organic marketing channels
  • How these strategies might vary across product categories

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