At the Retail Europe briefing L2 reviews the rankings and key findings from our recently published and upcoming research on retailing in Europe, analyzing key trends in the digital retail landscape, and who is winning and losing in a changing environment. Faced with the pressures of declining foot traffic, increased expectations from consumers and partners, and of course Amazon, retailers are being forced into using digital as a driver of growth.
In this Research Briefing L2 reviews insights, case studies and brand rankings from our recent Digital IQ Index reports into Department Stores, Specialty Retail and Big Box Retail to highlight:
- How to maximise returns on omnichannel fulfilment investments
- How leading retailers use content and personalisation incentives to guide purchase decisions
- How to best exploit the unique opportunities for scale across paid and organic marketing channels
- How these strategies might vary across product categories