September 16, 2016

Video Paris 2016

At this member briefing L2 will provide a comprehensive overview of the current video landscape across digital platforms. The briefing will examine content creation, syndication, and brand’s paid media strategies across a range of industries, including Auto, Beauty, Consumer Electronics, Fashion, Retail, CPG and Sportswear. Case studies highlighting best practices and success within a broader digital context will be shared.

The briefing will also discuss how brands can gain organic traction on YouTube without significant TV ad budgets, what types of content engage viewers on a small screen, and how can brands optimize for mobile video viewing, as well as how brands can create compelling video content on Instagram.

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