October 29, 2015

Webinar: Consumer Electronics

At this L2 webinar, study Lead Jane Thorn Leeson presented findings from L2’s inaugural Digital IQ Index: Consumer Electronics 2015, which analyzes the e-commerce and omnichannel efforts of 58 brands. Topics covered include content and UGC Investments, analysis of omnichannel sophistication, and digital marketing and e-tail investments by CE brands.

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