FAQ

General

If I subscribe to your newsletter am I a client?

No. Gartner L2 offers a variety of newsletters to keep you up to speed on our research, including the Winners & Losers video series and our founder Scott Galloway’s personal newsletter, No Mercy / No Malice. Signup is free, and we encourage everyone to subscribe to these newsletters for a glimpse into our research.

These newsletters cover only a small fraction of Gartner L2’s insights and signup does not constitute membership.

Can I buy a ticket to your events?

No. Gartner L2 clients receive tickets to more than 50 events held annually across the globe. Event tickets cannot be purchased separately.

Can I buy a single research report?

No. Like event tickets, report access is a benefit exclusive to Gartner L2 clients. Clients have unlimited access to more than 120 annual reports and a full archive of research from past years.

What is the difference between DIQ, CIQ and AIQ?

The Gartner L2 Digital IQ Index (DIQ) is a report that benchmarks brands against competitors within their industry. Analyzing thousands of data points related to digital performance, the Index assesses how brands stack up against their peers online. Members receive a brand-specific Deep Dive that explains what affected their score and discusses areas for future investment.

The Gartner L2 Category IQ Index (CIQ) benchmarks multi-brand online retailers within a specific product category. Brands use Category IQs to evaluate their distribution partners, track their search visibility on retail platforms, and understand differences in the way their products are merchandised across retailers—including variations in pricing, product ratings, and assortments. Retailers use Category IQs to optimize their pricing, product assortment, and co-op advertising.

The Gartner L2 Amazon IQ Index (AIQ) is a quarterly benchmark based on Amazon product rank, volatility, and number of Best Sellers.

Methodology

How does Gartner L2 decide which brands to rank in its Digital IQ reports?

Gartner L2 Digital IQ Indexes evaluate brands within a single sector that are likely to have similar business models and online objectives. To provide the most relevant coverage, we select a subset of brands that are representative of the sector as a whole. This allows us to assess brands fairly and identify best practices that can be generalized across the sector.

Does your methodology change across sectors?

Yes. Our dynamic methodology is calibrated to reflect differences in marketing priorities among sectors. All Indexes are based on a shared framework that subscores brands across four dimensions—Site & E-Commerce, Digital Marketing, Social Media, and Mobile. Within these dimensions, different data points and score weights are used depending on the sector. Data points like Search Visibility and Site Content Sophistication are calculated using approaches that have been carefully tailored to each sector.

If my brand is ranked in your report am I entitled to access to the report?

No. Regardless of whether your brand has been ranked, full report access is limited to Gartner L2 clients. We are happy to provide research excerpts upon request.

Where does your data come from?

Our data comes from a variety of sources. Using data specialists and automated tools, we collect and warehouse in-house data on a daily basis for longitudinal analyses. For more specialized data, we team up with a robust network of data collaborations with expertise in specific platforms and data collection methods.

Speaking

How do I inquire about having a Gartner L2 expert speak at my company event?

Our experts are available for speaking engagements at internal and external company events. For more information about rates, topics, and availability, please navigate to the Speakers page in the events tab of the site header and click the green Inquire About Engagements button.

Website

How do I reset my password?

If you have forgotten your password and cannot log into your account, navigate to the Login page and click Forgot your password? beneath the Login button.

If you are logged in and wish to update your password, hover over your username in the site header and select My Preferences from the drop-down menu. Use the Change Password field to select a new password.

Where can I subscribe to research emails?

You can subscribe to any of our mailing lists by completing the form found here. You can navigate to this page by clicking Email Signup in the site header.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.