This year, Olaplex outperformed competitors on Instagram, gaining a huge share of interactions and proving that professional hair care brands are not doomed to lackluster engagement. Their secret? Borrowing a strategy from the Beauty industry and producing colorful visuals with products at the forefront, as well as utilizing visually stunning before-and-after templates. They also find ways to spark conversation between professionals and consumers.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List