• Key
  • -

    Overall Brand Classification
  • Dimension Classification
  • Classification
  • Genius
  • Gifted
  • Average
  • Challenged
  • Feeble
  • Mouse over any dimension quadrant to reveal the brands that share classification, and mouse over any dot or line to track brand performance across the four dimensions.

Digital IQ Dimensions

L2 Digital IQ Index ranking data used (2011–2017). Visualization data display is normalized across dimensions site & e-commerce, digital marketing, social media, and mobile & tablets. Brands are assigned a classification based on their L2 Digital IQ Index score by dimension.
Credits: Nicholas Felton, Wright Rickman, Aaron Bunge, Alice Heine.