Data Tools

Gartner L2 Digital IQ Performance Year-Over-Year

Brand Title

Classification Key
Genius
Gifted
Average
Challenged
Feeble

This visualization helps brands understand how their digital performance is tracking over time. For every year the brand was featured in a Gartner L2 Digital IQ index, the brand's overall and sub-dimension percentile rank and classification is displayed.

Credits: Krista Fuentes, Wright Rickman (development); Aaron Bunge (design)