Member brands use L2 data and insights to:
Digital performance relative to competitors and understand strengths and weaknesses.
Opportunities to improve digital’s business impact and prioritize capital allocation.
Teams on best practices and help them stay abreast of digital developments and disruptions.
Performance over time to hold teams and vendors accountable.
The L2 Digital IQ Index Reports and customized brand deep-dives provide members sector-specific analysis and rankings, as well as actionable insights to improve their digital performance.
L2 publishes 100+ reports annually providing deep sector and platform-specific analysis of the digital performance of brands as well as insights into digital trends and case studies of best practices.
Access to L2 experts with industry and cross-sector digital expertise provide members with customized strategic support to inform key decisions and offer guidance as improvements are executed.
L2 Digital IQ Index
Rigorous analysis and benchmarking of a brand's digital performance in specific regions including the US, EU, UK, and China.
Best Practices Benchmarks
Deeper, customized insight and benchmarking on digital topics that are strategic priorities for brands including:
The Digital Organization
Content and Commerce
Data & Targeting
L2 benchmarks 2,200 brands examining 1,250 data points across four dimensions of digital.
Site & E-Commerce
- E-Commerce and Account
- E-Tailer Visibility
- Search and Navigation
- Content & Product Pages
- Customer Service
- Paid Search
- Organic Search
- Site Traffic and Web Authority
- Category Search
- Advertising Initiatives
- Email Marketing
- Earned Media
- Emerging and Regional Platforms
Mobile & Tablet
- Smartphone Experience
- Organic Search and Visibility
- Paid Search Effectiveness
- Mobile Content & Innovation
- Mobile Apps