Become a Member

play-buttonThe L2 Deep Dive Explained

Member brands use L2 data and insights to:

Benchmark

Digital performance relative to competitors and understand strengths and weaknesses.

Identify

Opportunities to improve digital’s business impact and prioritize capital allocation.

Educate

Teams on best practices and help them stay abreast of digital developments and disruptions.

Measure

Performance over time to hold teams and vendors accountable.

L2 Membership Benefits

benchmarking

Benchmarking

The L2 Digital IQ Index Reports and customized brand deep-dives provide members sector-specific analysis and rankings, as well as actionable insights to improve their digital performance.

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Research Reports

L2 publishes 100+ reports annually providing deep sector and platform-specific analysis of the digital performance of brands as well as insights into digital trends and case studies of best practices.

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Member Support

Access to L2 experts with industry and cross-sector digital expertise provide members with customized strategic support to inform key decisions and offer guidance as improvements are executed.

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Executive Education

L2 hosts 60+ global events annually, bringing Members together with a faculty of renowned academics, industry thought leaders, and L2 analysts to share insights and business practices in an academic setting.

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L2 Digital IQ Index

Rigorous analysis and benchmarking of a brand's digital performance in specific regions including the US, EU, UK, and China.

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Best Practices Benchmarks

Deeper, customized insight and benchmarking on digital topics that are strategic priorities for brands including:

Amazon Intelligence

Omnichannel Retail

The Digital Organization

Content and Commerce

Localization

Data & Targeting

L2 benchmarks 2,200 brands examining 1,250 data points across four dimensions of digital.

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Site & E-Commerce

  • E-Commerce and Account
  • E-Tailer Visibility
  • Search and Navigation
  • Content & Product Pages
  • Customer Service
  • Technology
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Digital Marketing

  • Paid Search
  • Organic Search
  • Site Traffic and Web Authority
  • Category Search
  • Advertising Initiatives
  • Email Marketing
  • Earned Media

Social Media

  • Facebook
  • Instagram
  • YouTube
  • Snapchat
  • Twitter
  • Emerging and Regional Platforms
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Mobile & Tablet

  • Smartphone Experience
  • Organic Search and Visibility
  • Paid Search Effectiveness
  • Mobile Content & Innovation
  • Mobile Apps

Auto

Activewear

Beauty

Consumer Electronics

CPG

Financial Services

Food & Drink

Hotels

Luxury

Restaurants

Retail

Specialty Retail

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.