Why L2?

  • Benchmark Digital Performance

    Robust longitudinal diagnosis of digital strengths and weaknesses relative to peers.

  • Improve Digital Effectiveness

    Actionable recommendations to improve digital performance.

  • Optimize Digital Spend

    Inform strategy, capital allocation and vendor selection decisions.

Our Members

What Brands Are Saying

  • Tiffany & Co.
    Q2 2014 Earnings Call

    …We were pleased to see that Tiffany, for the third consecutive year, was recently ranked #1 by L2 in their Digital IQ Index, assessing the digital competence of 80 global watch and jewelry brands.

    Mark Aaron

    President of Investor Relations
  • Anheuser-Busch InBev Corporate
    Member Feedback, Q1 2016

    Throughout 2015, I’ve conscientiously taken the feedback I received from L2 (both direct & from published reports) and implemented it in several unique ways; focusing on e-commerce, on-demand delivery, and innovative digital partnerships.


    Digital Strategy Lead
  • Kate Spade
    February 2016, Earnings Call

    L2, the business intelligence firm that benchmarks the digital performance of brands, awarded kate spade new york a Genius ranking due to our best-in-class digital marketing, the success of the Missadventure series, and our advanced site design and capabilities.

    Mary Beech

    Chief Marketing Officer

Featured L2 Press

  • The New York Times

    How Smartphones Are Killing Off the Fashion Show

    February 24, 2016
  • WWD

    L2 Sees Burberry, Coach, Cartier as Digital Winners in China

    May 06, 2016
  • Financial Times

    Luxury watch and jewellery brands lack digital savvy

    March 21, 2016
  • Adweek

    Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

    April 04, 2016
  • Forbes

    Professor Turned Entrepreneur Founds L2 To Benchmark Companies' Digital IQ

    April 06, 2016
  • Bloomberg Gadfly

    Burberry's Clickable Catwalk

    February 26, 2016
  • The Washington Post

    Why retailers should take note of Fashion Week's popularity on Instagram

    March 21, 2016
  • Yahoo! Finance

    Instagram vs. Snapchat: L2 Intelligence Report

    April 20, 2016
  • The Wall Street Journal

    The New Way Women Are Dressing for Work

    March 17, 2016
  • Improve your brand’s digital performance and increase ROI.