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Gartner L2 Digital IQ Index
Fueled by athleisure, the Activewear industry continues to expand and siphon revenue from other retail verticals. However, competition is coming from every direction, with Amazon, fast fashion, and high fashion chasing after consumer dollars. A key point of differentiation among brands is implementation of cross-platform strategies that attract new customers and create brand loyalty, as direct-to-consumer e-commerce represents a major growth channel for Activewear brands.