Insight Report  August 17, 2017

Activewear China 2017

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Insight Report

International activewear brands are ramping up their digital and brick-and-mortar investments in China to compete in a market expected to be worth over 40 billion USD by 2021. As competition between global giants, top Chinese labels, and newcomers heats up, the strength of each brand's digital strategy will determine its ability to gain share in this growing market.

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